Emerging market-focused virtual sportsbook and casino operator OffsideBet.com has signed a licensing deal with network and software provider RM Royal Media Limited to promote its bespoke rummy platform.

“We are very glad OffsideBet.com has joined our rummy network,” said Udy Yosha, Director for RM Royal Media.

“Rummy is a market of its own and more and more operators are tapping into this success. RM Royal Media plans to enlarge the rummy network even more this coming year.”

RM Royal Media revealed that the game of rummy is very popular around the world but especially in Eastern Europe. In Romania, it is called ‘remi’ and is played with tiles instead of cards while a variation known as ‘chin chon’ is enjoyed in Spain.

“OffsideBet.com is a very strong brand in Mediterranean and Eastern European countries such as Bulgaria and Greece as well as in Russia and Ukraine and it is only natural that RM Royal Media is partnering with this kind of distribution,” said Yosha.

“The Turkish version of rummy, ‘okey’, is the most popular card game in Turkey. Part of what makes the rummy market so interesting is the fact that it is a traditional game in most countries but has localised names.”

Source: iGamingBusiness.com