British firm CashCade Limited is now the largest provider of online bingo entertainment to UK-based players according to data released this week by authority BingoPort.co.uk.

CashCade operates well-known online bingo brands including FoxyBingo.com, MirrorBingo.com, ThinkBingo.com and CheekyBingo.com and has taken a sizeable lead in terms of the number of UK online bingo players.

BingoPort.co.uk revealed that CashCade had consistently hosted an average of over 2,500 daily concurrent users through its seven online bingo networks for the three months to the end of June, which represented a total UK market share of around 23 percent.

“CashCade has been the market leader for the past two years in terms of its innovative online bingo products, promotions and marketing,” said Scott Logan, Managing Director for BingoPort.co.uk.

“CashCade took the industry to another level earlier this year with the introduction of the innovative free/pay online bingo site CheekyBingo.com, which now accounts for 33 percent of CashCade’s overall bingo player traffic.”

Although CashCade supplemented its portfolio by purchasing Herotech and Independent Technology Ventures for £13.5 million in 2007, it asserted that its success had been achieved mainly through organic growth aided by clever marketing and strategic innovations.

“It has taken hard work to get to this point but I feel this is still the dawn for interactive online games like bingo,” said Patrick Southon, Managing Director for CashCade.

“With the addition of mobile, interactive television as well as international opportunities, the future is exciting for companies like CashCade, a business that is unencumbered when compared to some of our peers.”

CashCade recently launched new sites LittleBigBingo.co.uk and KissMyBingo.com for the UK market but is also looking to expand into other jurisdictions.

“We do not want to lose focus on our number-one market, the UK,” said Southon.

“We are looking closely at Spain and Sweden but we have a desire to take advantage of the whole European deregulation.”

The UK’s largest free online bingo community, BingoPort.co.uk revealed that the next closest competitor was stand-alone bingo site Tombola.co.uk with just over 1,200 average daily concurrent players followed by GalaBingo.com with around 1,100.


Source: iGamingBusiness.com