Leading French online poker operator ChiliGaming has announced the launch of a new sportsbetting service at ChiliBet.com utilising the OddsMatrix platform.

ChiliGaming stated that its new sportsbook compliments its existing services at ChiliPoker.com and ChiliCasino.com and enables it to offer customers a wider choice of betting and gaming products.

“We have chosen the OddsMatrix sportsbook solution because of the fully managed nature of the service its offers and the comprehensive range of markets available with competitive odds for each of ChiliBet.com’s local target regions,” said Alexandre Dreyfus, Chief Executive Officer for ChiliGaming.

“Our customers now have the opportunity to bet on events and markets that interest them. We are very excited about our new sportsbook and we are eager to see the positive effect on customer loyalty, retention and acquisition as a result of our recent promotional activities.”

The OddsMatrix sportsbook is to be integrated with ChiliGaming’s existing platform allowing customers to place bets on the new service using their existing accounts.

“The ‘Chili’ brand has been prominent in online gaming for quite some time,” said Stian Hornsletten, Chief Executive Officer for OddsMatrix.

“We are encouraged that it has decided to use OddsMatrix and are fully confident that our fully managed sportsbook will be a key element in delivering growth to its business over the coming years.”


Source: iGamingBusiness.com