Danish Internet company Balsley Media has broken records by purchasing the German domain name Casino.de for $591,000.

The highest price ever paid for a German domain name, the Holstebro-based firm stated that the site acquisition was a bargain.

“The value of the domain consists of several things; first of all it’s the perfect brand name, it’s short and it describes exactly what we do,” said Jan Balsley, Webmaster for Balsley Media.

“Furthermore, many people will find our website even if they don’t know anything about us through direct traffic, which is when people type in a keyword domain name in their browser and find a service provider without searching for it first. Additionally, the high price is based on the popularity of online casino and poker gambling on the web.”

In the past, the domain has had several different owners including Deutsche Bahn, the German railroad company, and until recently was owned by an offshore company.


Source: iGamingBusiness.com