In Australia, Tote Tasmania has announced that it will launch a new sportsbetting business by the end of the month branded as BetASport to replace its existing TAB Sportsbet operation.

The announcement comes following last month’s news from Michael Aird, Treasurer for Tasmania, that legislation had been tabled that could see the sale of the state’s Tote operation by the end of August subject to Parliamentary approval.

“We will be offering our customers a wider range of sportsbetting options than currently offered including better fixed-odds thoroughbred coverage and looking to introduce improvements to our website to make it even more user-friendly for sport punters,” said Craig Coleman, Chief Executive Officer for Tote Tasmania.

“The move to operate our own sportsbetting business means Tote Tasmania is becoming a more sports-centric business. Sportsbetting is a major growth area, not only in Australia but internationally.”

Coleman revealed that the Tote’s turnover from sportsbetting operations grew by 164 percent in 2007/08 to reach nearly $14 million off a ‘relatively low base’ with the ability to deliver ‘even more substantial growth’ this year.

Although BetASport has been developed with a Tasmanian audience in mind, Coleman announced that it has the capacity to become a national and international brand as it will feature books on election results and entertainment including the Academy Awards


Source: iGamingBusiness.com