Leading listed online gaming operator PartyGaming has hired former England cricket player turned television presenter Phil ‘Tuffers’ Tufnell to be the first celebrity ambassador for its PartyCasino.com domain.

One of the industry’s leading firms, PartyGaming owns the World Poker Tour land-based poker tournament series while also operating the popular PartyPoker.com domain alongside bingo sites FoxyBingo.com, MirrorBingo.com, ThinkBingo.com and CheekyBingo.com.

In 2003, London-born Tufnell won the I’m A Celebrity...Get Me Out Of Here reality television show and has been hired to boost PartyCasino.com’s gross-gender appeal. He will front a television, press and outdoor advertising campaign in the UK created by Leeds-based advertising agency Home highlighting the range of casino games available on the site.

“I had a lot of fun making the ads,” said Tufnell.

“I'm hoping this is the start of a long relationship with PartyGaming. I have advertised PartyCasino.com but I am also a keen poker player so have huge interest in sister site PartyPoker.com.

“I understand Shane Warne is ‘down under’ playing in a big poker tournament at the moment. I wish I was there to take him on. He may have been able to turn a ball further than me but I can certainly turn a card better and, if I don't, at least I've got my own hair. Warne is the only player who can lose his chips and his hair at the poker table.”

Source: iGamingBusiness.com