Leading online and land-based gaming operator AsianLogic Limited has announced that it will be sponsoring January’s Fire&Ice social event held during the annual International Gaming Expo (IGE) trade show in London.

Listed on the Alternative Investment Market of the London Stock Exchange, Hong Kong-based AsianLogic operates several online casino and poker brands and is engaged in the development, operation and marketing of peer-to-peer gaming, Asian-themed games and sportsbetting. The firm also purchased the Asian Poker Tour in mid-February and maintains a corporate advisory team specialising in the gaming sector providing consultancy and analytical services.

Fire&Ice is a free event organised annually for industry executives by Lyceum Media around the IGE trade show, formerly known as the International Casino Exhibition (ICE), now in its eighth year. It will bring online gambling executives, operators, affiliates, media and suppliers together on January 28 for an informal event, epitomising an industry that is on the cutting-edge of digital entertainment.

“Whenever we are involved in an Asian Poker Tour event or an industry affair such as ICE or any marketing endeavour, we always look to deliver a highly entertaining and visually stimulating experience to our players, partners and guests,” said Tom Hall, Chief Executive Officer for AsianLogic.

“Fire&Ice is an exceptional platform to host our VIPs and we’re gearing up for what promises to be another memorable evening.”

The Cake Poker Network will be sponsoring Fire&Ice for the first time and will have an army of chefs serve a special treat at midnight.

“Last year we reserved a VIP table at Fire&Ice and this year we realised the benefit of having a slightly larger presence in front of the who’s who in the industry,” said a spokesperson for the Cake Poker Network.


Source: iGamingBusiness.com