Ongame Network Limited, a subsidiary of Bwin Interactive Entertainment AG and a leading provider of online poker software, has unveiled Smart Gaming Group as the latest addition to its poker network.

Smart is a British firm that offers content through live television programming around-the-clock to a large player base. It had focused its attention on live casino games but will now broaden its offering with online poker.

“Smart Gaming Group is approaching its customers with live television shows, which makes them highly interesting for our poker network,” said Kevin O’Neal, Press Officer for Bwin.

“With a significant cross-selling potential, Ongame Network believes this partnership will be profitable for both parties.”

O’Neal revealed that this latest deal is in keeping with Ongame’s strategy of expanding into new markets through established brands in order to strengthen its position as one of the world’s largest poker networks.

“We’ve chosen to work with Ongame Network because of its proven track record of excellence in software technology, player liquidity and customer support,” said Marc Tibbo, Poker Manager for Smart.

“Ongame Network’s commitment to innovation and European player-focused approach fits perfectly with Smart Gaming Group’s aims and dovetails with our roadmap for future prosperity.”


Source: iGamingBusiness.com